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Focussed Data and Insight – The Foundations of a Competitive Advantage
The key to unlocking a powerful strategy is to ask a simple question: what is our competitive advantage? As Jack Wech once notably stated, “if you don’t have a competitive advantage, don’t compete.”...
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The Relevance of an Holistic Approach to Web Strategies
The web is a complex environment. Complexity originates from specialisation, differentiation and integration. Adam Smith, in his The Wealth of Nations, maintains that the Industrial Revolution has...
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Mcommerce will explode to over £17 billion a year in the UK by 2017
Mobile Marketing magazine has reported House of Fraser claims that 50% of its online traffic is now originating from mobile devices. This a fairly big chunk of mobile traffic change, comparatively ASOS...
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